Beat the House. A Rivals of Aether event with a novel format.
Beat The House was a one time event designed by Prem "Estarion" Thottumkara to highlight the best of the best in the Rivals of Aether Community. After working at multiple major esports events and with various teams from around the world, Prem envisioned an event format that trimmed the fat and provided high impact "All Killer No Filler" content in under 4 hours.
The Project
My roles were brand & livestream design. Early on we wanted to establish “The House” as a digital analogue to a brick-and-mortar venue with a classic aesthetic. Therefore the main banner and identity of Beat the House was a theater marquee. Every asset was designed with the idea that it would fit if placed on the marquee.
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Beat the House’s marquee design was heavily inspired by The Chicago Theatre Marquee. As a native Illinoisan, I felt compelled to reference this notable marquee.
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I set out to illustrate all the event participants, and every Rivals character (as of May 2020) in a consistent style that fit with the marquee.
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All of the assets came together in the stream package, plus additional layouts, stingers, and animations that I developed for the live production.
The Event Participants
Character Illustrations
Participant Illustrations
Every illustration was styled in a simple way that made it easy to add light elements on top of the illustration in order to add blinking animations similar to those on the marquee design.